Missha teamed up LINE Friends on a collaboration that’s adorable with a capital “A”. Get the full scoop below.
Products that are equal parts effective, affordable, and impossibly cute are not a common occurrence stateside. But in the world of K-beauty, the three characteristics are not mutually exclusive, which is one of the reasons so many are drawn to brands coming out of Seoul.
One of the latest launches to possess this trifecta of attributes is the new Missha X LINE Friends collaboration.
If you’re not familiar, LINE is a Japanese messaging app that’s popular all over Asia and even in the U.S. – it boasts over 700 million users. One of its most beloved features is its emoji-like stickers that users can send to each other. LINE Friends, a group of adorable animal characters, are among the sticker offerings and are the most prevalent by far.
To understand the scope of their popularity – these characters have inspired anime series, stores, a hotel, a theme park, and of course, beauty products.
Missha, one of our longtime favorite K-beauty brands has collaborated with LINE Friends in the past, but we’re especially excited about their latest because it’s available in the U.S.
View this post on InstagramA post shared by Missha US Official💖 (@misshaus) on
